About us

References to websites, newspapers, press agencies and
other media that have mentioned us or published our updates.

AIADS

Decisive action driven by emotion

The book “Il Congedo Originale” wants to raise awareness and offer practical follow-up on this issue that has such an impact on so many people. The authors start with their own personal experience within a large company like Danone. They pave the way for a paradigm shift in culture that is needed now more than ever, as they provide a series of clear, specific steps that all businesses – regardless of size – can implement with confidence.

Nomesis

Employer Branding: how to stand out in the labour market

Nomesis Talk exploring Employer Branding and the strategies businesses are implementing to stand out in the labour market.

Radio Inblu

“Il Congedo Originale | Because companies fear motherhood” by Sonia Malaspina and Marialaura Agosta

In his speech about reintegration, President Mattarella stated that “Dignity is not having to be forced to choose between work and motherhood”.

27esima ora – Corriere della Sera

Because caring for workers also benefits the business

Sonia Malaspina and Marialaura Agosta explore the issues surrounding parenthood and caregiving in the workplace to help create a new cultural paradigm shift.

L’identità

Motherhood as a value in business

From taboo to valuable opportunity: motherhood doesn’t have to be a problem – even for companies that have been frightened of it so far.

alfemminile – GEDI e La Repubblica

Il Congedo Originale: how parenthood can be a valuable asset in business (it is now for Danone)

A culture of caring can genuinely change the way in which parenthood is addressed in the workplace: “Il Congedo Originale”, the book that follows the virtuous example in Danone, shows us how.

Azzurra Rinaldi

Parole in circolo

Sonia and Marialaura are using their professional experience to address the issue of caregiving, especially when it comes to motherhood, which has a dramatic – and all too often, negative – effect on women’s career progression.

ESTE (Parole di Management)

Il Congedo Originale

What is the right question to ask when talking about parental leave in Italy? Perhaps instead of asking “How can we solve the problem of maternity in our business?”, we should be asking “How much more value can parenthood give people in our business?”

IOCAP Società Benefit

Why are companies afraid of motherhood?

Here, Sonia Malaspina and Marialaura Agosta draw on their own personal experience in Danone. They pave the way for a paradigm shift in culture that is needed now more than ever, as they provide a series of clear, specific steps that all businesses – regardless of size – can implement with confidence.

SAEC

Caring for the caregivers: the value of parenthood for businesses

Sonia Malaspina and Marialaura Agosta are co-authors of the book “Il Congedo Originale”, which delves into the issues surrounding parenthood and caregiving, and offers businesses a series of specific actions to overcome the current cultural model.

Laborability

The power of caring

Maternity in the workplace is still a taboo subject, and we want to make it fall off like a fig leaf.

AIDP – HR online

“Il Congedo Originale” – Transforming Organisations through the Power of Caring

The authors talk about their management experience over the past ten years in highlighting the power of caring in the workplace. Sharing their own experience, they talk about motherhood and caregiving in a workplace environment.

Huffington Post

Businesses are already thinking about increasing the birth rate Parental policy at Danone and Peroni

“This book also aims to be a way of handing over the reins to new managers so that they can do the same thing. If we can do it, anyone can do it. It’s about wanting to do it, and about shifting the investment, if you believe in it”

Repubblica degli Stagisti

Motherhood and work, “one thing nourishes the other”: how it should be at work. And change is possible

Why are companies so afraid of motherhood? Why is the rate of female employment in Italy 20 points below the European average? Is it because, five years after graduating, men are paid one-fifth more than women?

Repubblica degli Stagisti

Motherhood and work nourish each other, and it’s time to break the taboo: it’s time for real gender equality in the workplace

Women are still faced with many obstacles in the working world. For example, gender stereotypes still draw “male” and “female” skills and professions, where the latter are almost all less prestigious, less well paid and seen as less demanding, “female” jobs.

Adnkronos

Birth rate, Malaspina e Agosta (Danone): We want “Il Congedo Originale” to deliver a message of hope”

Gigi de Palo set out an objective, the fourth point in his Marshall Plan, to achieve 500,000 births by 2033. This point notes the crucial role that businesses can play in encouraging an increase in the birth rate by supporting it from within our places of work.

Today

Malaspina and Agosta (Danone):“Maternity still remains a taboo subject for businesses”

Despite some progress being made, maternity still remains a taboo subject for businesses Whenever people talk about it, the discussion nearly always just about the issues surrounding maternity leave: what the law states, the amount of leave due, return-to-work date, and possible benefits. What is missing from this is a culture of caring. However, there has been change: compared with twelve years ago, the data that we have gathered tells us that parenthood provides businesses with better professionals.

Il Mattino

Birth rate: Danone, a virtuous model

We also support women financially, as our voluntary maternity leave is paid at 60%, doubling the contribution of 30% provided by the State. That’s because our aim is for every woman to return to work. And, along with this, we also want to help dads, given them paternity leave paid at 20% compared to the 10% paid by the state.

Il Messaggero

Birth rate, Malaspina e Agosta (Danone): We want “Il Congedo Originale” to deliver a message of hope”

Undoubtedly, when we look at all the changes that have taken place over the past 12 years, there is still so much to do, but in our small way we have shown how it is possible to transform organizations through the power of caring. It’s there in print: parenthood provides businesses with better professionals.

La Ragione

Malaspina and Agosta (Danone):“Maternity still remains a taboo subject for businesses”

As Sonia Malaspina explains, the title of the book “means that we are tackling this taboo about motherhood in the workplace, pushing back against stereotypes and common spaces. Our experience has shown us that we can make a positive contribution and impact when it comes to the subject of the birth rate and female employment, and we want to send a message of encouragement to all those who are decision-makers in business

Il Gazzettino

Birth rate: Danone, a virtuous model

We’re talking about financial support: we want to ensure that women get their bonus, even while they are on maternity leave – in other words, giving them their salary increase even when they’re not working. This seems like a given, but it’s not. This has produced exceptional results: we have seen an 8% increase in the birthrate in Danone, which is significantly higher than the national figure.

Il Giornale d’Italia

Malaspina and Agosta (Danone):“Maternity still remains a taboo subject for businesses”

With “Il Congedo Originale” – Transforming Organisations through the Power of Caring” (RoiEdizioni), Sonia Malaspina and Marialaura Agosta explore the issues surrounding parenthood and caregiving as key factors for increasing people’s engagement, wellbeing and productivity. Crucial factors for ensuring business success.

Zazoom

Birth rate, Malaspina and Agosta (Danone): “We want our book ‘Il Congedo Originale’ to deliver a message of hope”

Gigi de Palo set out an objective, the fourth point in his Marshall Plan, to achieve 500,000 births by 2033. This point notes the crucial role that businesses can play in encouraging an increase in the birth rate by supporting it from within our places of work.

Italia Ambiente

Birth rate: Danone, a virtuous model

Caring adds value socially and economically; it’s not something that should just be confined to family life. Businesses should acknowledge and utilise this value which increases the skills of mums and dads, both during their leave and during their experience of parenthood.

Il Denaro

Birth rate: Danone, a virtuous model

Caring skills are also a driving force from an economic perspective, so this fear is also being dispelled from an economic perspective. Today and yesterday are real-life examples of that. We have turned it into a positive – from a punch in the stomach to having a spring in our step.

IlSole24Ore

We want our book “Il Congedo Originale” to deliver a message of hope”

Motherhood adds value. It adds value socially and economically; it’s not something that should just be confined to family life. Businesses should acknowledge and utilise this value which increases the skills of mums and dads, both during their leave and during their parenthood journey.

Infoquadri

Book of the month: Il Congedo Originale

Why you should read it: so that you can put yourself in the shoes of all those people who are forced to feel that the birth of their child or caring for an elderly or disabled family member is a burden for their employer and a risk to their own job. Having experienced this personally, two managers from a multinational company share how to overcome the prejudices that exist in a non-inclusive culture by caring for – and reaching out to – the most vulnerable, making the workplace more human and benefitting the business.

Inalto

“Il Congedo Originale” is the recommended “book of the month”

“Il Congedo Originale” is the recommended “book of the month” of the Inalto. Newsletter by journalist Raul Alvarez

BusinessWeekly

“Il Congedo Originale” – Motherhood 2.0

A fabulous report about “Il Congedo Originale” published in “Business Weekly” under the “Reviews” section, which reads:

“This book is dedicated to those who work in companies every day and who want to replace the conventional view of confronting these increasing challenges with a more forward-looking, wide-ranging model. It is very commendable that the proceeds will be used to print extra copies to be given free of charge to students: in fact, the book aims to be educational and transformational, starting with the younger generation”

I Danoners

Videopodcast Il Congedo Originale

In the Instagram heading dedicated to “Il Congedo Originale”, the book’s authors, the fellow travellers and the Danone parents share their journey and personal first-hand experience of being a mum or dad.

Il Settimanale

When motherhood becomes a strength in business

Caring for a child is a strength, not a stigma. It boosts people’s skills and creates loyalty. Sonia Malaspina and Marialaura Agosta explain this in “Il Congedo Originale”

Avvenire

Moms discriminated against in the office – Ten rules so it doesn’t happen again

Despite all the improvements achieved on legislation in Italy to protect working women and new parents, the situation in companies still has much to improve. Sonia Malaspina, author together with Marialaura Agosta of the book “Il Congedo Originale,” tells in an interview with the newspaper “Avvenire” about the results achieved through her ten-year experience in Danone Italia: – Zero absenteeism – Talents enhanced – Birth rate increased to 8% among 500 Danone Italia employees. What are the rules to be put in place to achieve these results? 10 rules that have been strictly enforced since 2011.

DEI in business: the case of Danone

Diversity, Equity and Inclusion: an opportunity to empower talent and uniqueness

Despite some progress being made, maternity still remains a taboo subject for businesses. Whenever people talk about it, the discussion nearly always just about the issues surrounding maternity leave: what the law states, the amount of leave due, return-to-work date, and possible benefits. What is missing from this is a culture of caring. However, there has been change: compared with twelve years ago, the data that we have gathered tells us that parenthood provides businesses with better professionals.

Join our community

Would you like to be one of our fellow travellers, helping us train, support and encourage the men and women who want to achieve gender equality in the workplace? Each of us can make a positive difference by supporting each other – together we can give maternity and paternity the social value it deserves.

How? By putting Il Congedo Originale into practice.

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